Business Best Practices

In the current social media landscape, it’s important to manage your business online and maintain a positive online reputation with the general public.

What is Online Reputation Management

Online reputation management is all about how you are perceived by the internet. People use the internet to check out your reviews and social media to see if your business is right for them. Having an online presence can help your business be susceptible to reviews and positive feedback. Online reputation management is monitoring the reviews that previous clients have stated. These reviews are trusted by the public, and your responses to these reviews also can help or hurt your online reputation.

Online reputation management is becoming increasingly more important in daily life for business owners. This refers to the widespread opinion the general public has about your business. Shared experiences about your business create a general pattern that will influence people whether or not you are the right company for them.

Why Should You Care About Your Online Reputation?

You only get one chance at a first impression and that becomes your reputation. In today’s digital world, people can make their first impression about your business without even entering your establishment. Your online reputation is based on people trusting online reviews. If you have negative reviews, a prospective client can mentally cross off your business because online reviews are seen as credible with your client giving their honest opinion. If there is a pattern with reviews and no sense of management, your online reputation is in trouble. Having good reviews, however, can help your business gain traction. If most clients love you, why won’t new customers? Online trust is very important and a huge key to your success.

A reputation is very difficult to fix if it becomes tarnished. In today’s world, social media runs rampant. Many individuals are able to create platforms that gather traction. If your business becomes a topic of discussion, many people can share both good and bad interactions they have had with you. This can influence people listening to either engage with or avoid your business. Having a positive reputation can benefit your business because most businesses utilize referrals to gain more customers.

User-generated content is becoming increasingly popular on the internet. People trust other people and their opinions. A quick google search is not cutting it anymore. The gray area of what is genuine and what is paid advertising makes it hard for people to trust companies. User-generated content is seen as a third-party endorsement where normal people talk honestly about companies which can help business if it’s positive content. This essentially is the new wave of “word of mouth” but digitized.

5 Tips for Online Reputation Management

• Look at Current Reviews – Take a look at the existing online reviews for your business and see what your average rating is and what is the most popular review website. Look to see if there are any reviews that you can respond to. After understanding what people are saying about your business, you can develop an online reputation plan.
• Reply Honestly to Reviews – Respond to every review like it is a conversation. Thank the people with the positive reviews. For negative reviews, apologize about the negative experience and ask for them to elaborate with you by scheduling a phone call.
• Ask For Feedback – Ask trusted customers to give you feedback on how your business could improve, as well as internal employees. Showing that you care about their opinion will generate a positive reaction. Ask for people to give you reviews online so more people will come to you.
• Use Your Social Media Accounts – Have an active social media and respond to your audience. Having a presence on social media shows that you are with the current time. Engage with your audience and create personalized content for your field.
• Don’t Get Discouraged – There can always be a random bad review. As long as you look attentive and try to address it with the individual, there is nothing to worry about. Just try to have the best attitude while talking to customers, both face-to-face and online.

Once you have an idea, starting a business can be very exciting, but also daunting. It is important to map everything out before you start to avoid potential pitfalls down the road. Here is a guide to set up your new business for financial success.

Know Your Market

It is crucial to conduct research on the demographic you are targeting with your business. You should survey these people to determine if your product or service is something that can be of use. Make sure to question your actual target market. Many times, asking family and friends can lead to a falsely optimistic view of the targeted market. 

Before you invest funds in your idea, you should consider doing a SWOT analysis. This stands for Strengths, Weaknesses, Opportunities, and Threats. Analyzing each of these aspects as if your business were to launch today can help you improve in the long run. Below are some examples to ask yourself in each category:

Strengths

• What makes our business unique from the competition?
• What traits/knowledge does our team bring to the table?

Weaknesses

• What is slowing us down? (labor, technology, etc.)
• What skills do we lack?

Opportunities

• Can we market our product/service differently based on a current market need?
• Can we expand our current services/products to include more?

Threats

• Are we too similar to our competitors?
• Are we dependent on a supplier?

Know Your Competitor

Researching your competitors can help in more than one way. You can research your competition to determine how to price your products. Many times, new business owners either under price or over price their products. Knowing what rate your competitors use can allow you to integrate your product to the market at a successful price point.

It is also possible to think of new ideas for your business model once you have seen how much overlap you share with your competitors. If you want your business to stand out, show the gap between your product/service and your competition’s. This can be difficult as you may have to go in a slightly different route for your business plan than you wanted, but it is necessary for the most success. 

Create a Sturdy Business Plan

Whether you need investors or are financing your business by yourself, having a business plan to use as a roadmap for establishing your new business can make the process smoother. A business plan gives anyone analyzing your business, the understanding of your foundation and how you intend to develop your business. Forbes has a great guide for entrepreneurs to create a business plan.

Determine How You Want to Structure Your Business for Taxes

Unfortunately, taxes determine the structure of every business. You should consider the different types of structures and how they each affect your operations.

• Sole Proprietorship – This type of business structure is available to solo business owners. It means that the company and the owner are considered the same. You would be responsible for all legal and tax issues.
• LLC – This structure can be owned by one or more people. This limits your personal liability for legal and tax issues, unlike the sole proprietorship.
• LLP – This structure is similar to an LLC but requires a partnership. It is usually used for services from licensed professionals such as accountants.
• Corporation – Like an LLC, a Corporation is able to limit your liability as a business owner. There are two types of tax corporations: C-Corps and S-Corps. C-Corps are usually for larger companies while S-Corps are for smaller companies.

Register Your Business

Now it is time to officially register your business. Try to think of a name for your business that you feel confident that you will like long-term. You will have a business name, but oftentimes, businesses use a DBA (Doing Business As). This means that the name that the public recognizes may not be the same as what the business legally filed. Some states may require you to file your DBA.

Unless you are a Sole Proprietorship, you will need to collect a sizable amount of tax documents at the time of registering your business. You will need to select a registered agent to accept legal documents for your business. You will also need to apply for an Employer Identification Number (EIN). This is an easy process you can submit to the IRS.

Figure out Your Finances

The first thing you need to do is open up a business checking account. You should never mix personal and business expenses. Having a separate checking account helps with this distinction. You should pay business expenses and receive income through this account. 

If you have a complicated business model, it is recommended that you hire a bookkeeper. This especially helps if you sell a product. You will need help with balancing your ledger with your inventory. Accounting software can also help with this. QuickBooks is a great resource for small businesses to stay on top of all of their tax requirements.

Funding Your Business

Once you figure out how much it costs your business to run, you need to figure out how to startup your business. Many people fund their own businesses from their savings accounts, personal credit cards, or from friends and family. This is a risky way to fund your business as it might leave you in trouble in your personal life if your business were to go south. There are other external options you can explore to fund your business such as small business loans or grants.

Getting Your Business Online

Now that you have figured out most of your business, it is time to create a website to properly showcase your products/services. Having a website is very important as it will get your business leads if marketed correctly. If you have no experience with website strategy, we suggest outsourcing to a web designer rather than making your own weak website. You will want to optimize your website so it will show up in search engines (SEO). A professional-made website will be able to put you in a good spot for this.

Registering your website on local listings can make a huge difference. Prioritize setting up listings for Google and Yelp. Make sure to add proper information in all of the fields. A good bio and pictures of your business and team can go a long way. 

Social Media is also a great way to market your business. You should think about your audience and the platforms they mainly use to determine your marketing strategy. For example, if you have a younger target audience like Gen Z or Millennials, Instagram will be the best platform you can use. You do not need to have every social media platform to market your business. Being consistent and patient is the best mindset to have at the end of the day.

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Creating a new business takes a good amount of tedious work but can lead to rewarding results. Using this guide can help you start in the right direction for your business. For more questions, contact us today!

Business everyday’s cyber fight

Business Email Compromise (BEC) is a sophisticated and increasingly prevalent form of cybercrime that targets businesses of all sizes. By exploiting the trust and familiarity within corporate email systems, BEC attackers deceive employees into transferring funds or disclosing sensitive information. This article delves into the mechanisms of BEC, its impact on businesses, and effective prevention strategies.

Understanding Business Email Compromise

Business Email Compromise involves a range of tactics to infiltrate corporate email accounts and manipulate employees into making unauthorized transactions. The most common BEC scenarios include:

1. CEO Fraud: Attackers impersonate a company’s CEO or other high-ranking executive, instructing employees to transfer funds to a fraudulent account.
2. Invoice Scams: Fraudsters pose as legitimate vendors and send fake invoices or change payment details on real invoices to divert payments.
3. Account Compromise: Attackers gain access to an employee’s email account and use it to request payments or sensitive information from other employees.
4. Attorney Impersonation: Fraudsters impersonate legal representatives and create a sense of urgency, pressuring employees to act quickly and bypass normal procedures.

The Impact of BEC

The consequences of a successful BEC attack can be severe and far-reaching:

• Financial Losses: BEC scams often result in significant monetary losses, which can be difficult to recover.
• Reputational Damage: Victimized companies may suffer damage to their reputation, leading to a loss of customer trust and potential business opportunities.
• Operational Disruption: Addressing and mitigating the effects of a BEC attack can disrupt normal business operations.
• Legal and Regulatory Consequences: Companies may face legal repercussions and regulatory penalties if sensitive information is compromised or if financial transactions violate compliance requirements.

How BEC Attacks Work

BEC attacks typically follow a structured and methodical approach:

1. Reconnaissance: Attackers research their targets to gather information about organizational structures, key personnel, and email communication patterns.
2. Gaining Access: Attackers use phishing emails, malware, or social engineering tactics to gain access to corporate email accounts.
3. Spoofing or Impersonation: Once access is obtained, attackers either spoof the email address of a trusted individual or use the compromised account to send deceptive messages.
4. Deception and Manipulation: Attackers craft convincing emails that create a sense of urgency, authority, or confidentiality to manipulate employees into acting quickly.
5. Execution: Employees, believing the requests are legitimate, execute the fraudulent transactions or share sensitive information.

Preventing BEC Attacks

Preventing BEC attacks requires a multi-faceted approach that combines technology, employee training, and robust policies:

1. Employee Awareness and Training

• Regular Training: Conduct regular training sessions to educate employees about BEC tactics and red flags.
• Phishing Simulations: Implement phishing simulations to test and improve employees’ ability to recognize and respond to suspicious emails.

1. Email Security Measures

• Multi-Factor Authentication (MFA): Enforce MFA for email accounts to add an extra layer of security.
• Email Filtering: Use advanced email filtering solutions to detect and block phishing emails and malicious attachments.
• DMARC, DKIM, and SPF: Implement email authentication protocols like DMARC, DKIM, and SPF to protect against email spoofing.

1. Verification Procedures

• Call-Back Verification: Establish call-back verification procedures for any requests involving sensitive information or financial transactions.
• Dual Authorization: Require dual authorization for high-value transactions or changes to vendor payment information.

1. Monitoring and Response

• Continuous Monitoring: Monitor email accounts and network activity for signs of compromise or unusual behavior.
• Incident Response Plan: Develop and maintain an incident response plan to quickly address and mitigate the effects of a BEC attack.

1. Vendor and Partner Security

• Vendor Due Diligence: Conduct thorough due diligence on vendors and partners to ensure their email security practices are robust.
• Secure Communication Channels: Use secure communication channels for sensitive transactions and information exchanges.

Business Email Compromise is a sophisticated and evolving threat that requires vigilant and proactive measures to combat. By understanding the tactics used by BEC attackers and implementing comprehensive prevention strategies, businesses can protect themselves from the potentially devastating consequences of these attacks. A combination of employee education, technological defenses, and robust policies will create a resilient defense against the growing threat of Business Email Compromise.

Running a small business is a demanding task, requiring you to wear many hats, from managing operations to marketing and customer service. Among these responsibilities, bookkeeping and accounting are crucial for the financial health and sustainability of your business. While it may seem daunting, effective financial management doesn’t have to be overly complicated. Here are some essential bookkeeping and accounting tips to help small business owners stay organized, compliant, and financially sound.

1. Separate Personal and Business Finances

One of the first steps for any small business owner is to separate personal and business finances. Open a dedicated business bank account and use it exclusively for business transactions. This separation simplifies bookkeeping, aids in tax preparation, and ensures legal protection of personal assets.

2. Use Accounting Software

Investing in accounting software can save you time and reduce the risk of errors. Tools like QuickBooks, Xero, or FreshBooks offer user-friendly interfaces and automate many bookkeeping tasks, such as invoicing, expense tracking, and financial reporting. Many of these platforms also integrate with your bank account, further streamlining the process.

3. Track All Expenses

Maintain meticulous records of all business expenses. Use your accounting software or apps to capture and categorize receipts immediately. Keeping a detailed record of expenses not only helps in managing cash flow but also ensures you can claim all possible tax deductions.

4. Regularly Reconcile Bank Statements

Reconcile your bank statements at least once a month. This process involves comparing your accounting records with your bank statements to ensure they match. Reconciling accounts helps identify discrepancies, catch errors, and detect potential fraud early.

5. Implement a Consistent Invoicing System

A consistent invoicing system ensures you get paid on time. Send out invoices promptly, set clear payment terms, and follow up on overdue payments. Using accounting software for invoicing can automate reminders and track outstanding invoices.

6. Monitor Cash Flow

Cash flow is the lifeblood of any small business. Regularly monitor your cash flow to ensure you have enough funds to cover operating expenses and invest in growth opportunities. Create cash flow projections to anticipate future needs and adjust your operations accordingly.

7. Set Aside Money for Taxes

Avoid the year-end scramble by setting aside money for taxes throughout the year. Estimate your tax liability and regularly deposit a portion of your revenue into a separate tax account. Consider consulting with a tax professional to understand your tax obligations and maximize deductions.

8. Maintain Accurate Financial Records

Accurate financial records are essential for making informed business decisions. Regularly update your books and keep records of all financial transactions, including sales, purchases, payroll, and other expenses. Accurate records are also crucial for compliance with tax laws and regulations.

9. Prepare for Financial Reporting

Prepare financial statements, such as the balance sheet, income statement, and cash flow statement, on a regular basis. These reports provide insights into your business’s financial health and performance. Use these reports to identify trends, assess profitability, and make strategic decisions.

10. Seek Professional Advice

Consider hiring a professional accountant or bookkeeper, especially if your business finances become complex. A professional can provide valuable insights, ensure compliance with tax laws, and help you optimize your financial strategy. Many small business owners find that the cost of professional advice is outweighed by the benefits of improved financial management and peace of mind.

Effective bookkeeping and accounting are fundamental to the success of any small business. By implementing these tips, small business owners can maintain financial order, make informed decisions, and ensure their business thrives. While it may require an initial investment of time and resources, the long-term benefits of sound financial practices are well worth the effort.