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Tips for Managing your Business’s Online Reputation

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In the current social media landscape, it’s important to manage your business online and maintain a positive online reputation with the general public.

What is Online Reputation Management

Online reputation management is all about how you are perceived by the internet. People use the internet to check out your reviews and social media to see if your business is right for them. Having an online presence can help your business be susceptible to reviews and positive feedback. Online reputation management is monitoring the reviews that previous clients have stated. These reviews are trusted by the public, and your responses to these reviews also can help or hurt your online reputation.

Online reputation management is becoming increasingly more important in daily life for business owners. This refers to the widespread opinion the general public has about your business. Shared experiences about your business create a general pattern that will influence people whether or not you are the right company for them.

Why Should You Care About Your Online Reputation?

You only get one chance at a first impression and that becomes your reputation. In today’s digital world, people can make their first impression about your business without even entering your establishment. Your online reputation is based on people trusting online reviews. If you have negative reviews, a prospective client can mentally cross off your business because online reviews are seen as credible with your client giving their honest opinion. If there is a pattern with reviews and no sense of management, your online reputation is in trouble. Having good reviews, however, can help your business gain traction. If most clients love you, why won’t new customers? Online trust is very important and a huge key to your success.

A reputation is very difficult to fix if it becomes tarnished. In today’s world, social media runs rampant. Many individuals are able to create platforms that gather traction. If your business becomes a topic of discussion, many people can share both good and bad interactions they have had with you. This can influence people listening to either engage with or avoid your business. Having a positive reputation can benefit your business because most businesses utilize referrals to gain more customers.

User-generated content is becoming increasingly popular on the internet. People trust other people and their opinions. A quick google search is not cutting it anymore. The gray area of what is genuine and what is paid advertising makes it hard for people to trust companies. User-generated content is seen as a third-party endorsement where normal people talk honestly about companies which can help business if it’s positive content. This essentially is the new wave of “word of mouth” but digitized.

5 Tips for Online Reputation Management

  • Look at Current Reviews – Take a look at the existing online reviews for your business and see what your average rating is and what is the most popular review website. Look to see if there are any reviews that you can respond to. After understanding what people are saying about your business, you can develop an online reputation plan.
  • Reply Honestly to Reviews – Respond to every review like it is a conversation. Thank the people with the positive reviews. For negative reviews, apologize about the negative experience and ask for them to elaborate with you by scheduling a phone call.
  • Ask For Feedback – Ask trusted customers to give you feedback on how your business could improve, as well as internal employees. Showing that you care about their opinion will generate a positive reaction. Ask for people to give you reviews online so more people will come to you.
  • Use Your Social Media Accounts – Have an active social media and respond to your audience. Having a presence on social media shows that you are with the current time. Engage with your audience and create personalized content for your field.
  • Don’t Get Discouraged – There can always be a random bad review. As long as you look attentive and try to address it with the individual, there is nothing to worry about. Just try to have the best attitude while talking to customers, both face-to-face and online.

5 Often-Overlooked Tax Credits for Your Small Business

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As a small business owner, tax time can be stressful. That’s why ensuring you’re garnering every benefit possible is essential. Many small businesses overlook some huge benefits when it comes to tax credits. This article reveals five of the most overlooked tax credits for small businesses. Read on to determine if any of these apply to your business.

Tax Credit vs. Tax Deduction

Before jumping to five tax credits often overlooked by small businesses, let’s clarify the difference between a tax credit and a tax deduction.

While tax deductions reduce your taxable income resulting in you paying a lower tax amount, tax credits are a dollar amount deducted from the taxes you owe. So, if you receive a tax credit of $500, you subtract $500 from taxes due.

Tax credits can be highly beneficial come tax time, so knowing which ones your small business is eligible to claim is good. Unfortunately, there are quite a few that many business owners aren’t aware of.

Here are five tax credits that are the most overlooked by small businesses. After you review the list, check with your accountant to see if your business is eligible for these or other tax credits to reduce the amount you owe to the IRS.

5 Tax Credits You May be Overlooking

1. Retirement Saver’s Credit

For small businesses that start a retirement plan for their employees, the IRS offers this credit to offset some of the startup costs they consider “ordinary and necessary.” Your business must employ fewer than 100 employees and not have had a retirement plan previously. The credit is for 50 percent of your startup costs, with a maximum credit of $500.

This tax credit can be claimed for three years, beginning the year before your plan becomes effective. If you do not currently offer a retirement savings plan for your employees, now may be the time to establish one.

2. Research & Development Tax Credit

The R&D tax credit is one of the most overlooked because small business owners not in a “research” field with a laboratory setting often blaze right past this one. But according to the IRS, “research” isn’t necessarily in a lab.

To qualify for this tax credit, a business must improve a product or process, often occurring in many companies as part of their everyday operations. For example, you may qualify if you own a software company and develop or improve an IT process.

Developing, designing, enhancing, or improving a product or process related to your business can qualify you for a credit of 13 cents on every dollar. Of course, you’ll want to confirm whether your business qualifies, identify qualifying activities, and keep copious records so that you can back up your claim to the credit.

3. Rehabilitation Credit (Historic Preservation)

If your business spent money to rehabilitate or renovate a historic structure, this credit likely applies to you. A 20 percent tax credit is available for rehabilitating historic, income-producing buildings determined by the Secretary of the Interior to be “certified historic structures.”

This does not apply to residential structures; however, many businesses purchase historic properties to house their office, restaurant, or other business. Historic structures are certified by the National Park Service, which reports to the IRS. If that applies to the structure where your business is housed, it is worth reviewing this credit with your accountant.

4. Empowerment Zone Employment Credit

Empowerment Zones (EZ) are distressed urban and rural areas needing revitalization. The purpose of the EZ credit is to encourage business owners to operate in these areas and employ EZ residents.

The credit is 20 percent of qualified wages paid during a calendar year. Businesses are eligible for a wage credit of up to $3,000 annually for each eligible employee. 

5. Plug-In Electric Vehicle Credit

Suppose you purchase a new plug-in electric vehicle (EV) for your business between 2023 and 2032. In that case, you may qualify for a tax credit of $7,500. To be eligible for the credit, your adjusted gross income (AGI) must not exceed $150,000 in the year you take delivery of the vehicle or the year before (whichever is less).

The EV must meet qualifications regarding battery capacity, retail price, and weight. Speak to your tax accountant for the guidelines and qualifications if you purchased a plug-in EV for your business.

Ensuring you claim every tax credit your small business is entitled to is the key to paying the lowest tax possible. There are dozens of tax credits that small businesses are eligible for. Be sure to have your accountant or CPA review your eligibility for maximum savings come tax time.

Understanding Total Return

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A mutual fund’s performance — its total return — can be either positive or negative. In other words, a fund either made or lost money for a measured time period. There are three separate elements that contribute to total return: the distribution of fund income (interest and dividends received on the fund’s investments); the distribution of capital gains; and the rise or fall in the price of fund shares. A fuller understanding of these three elements can help you make more informed decisions as an investor.

Fund Income

Bond issuers, such as corporations and the U.S. government, pay interest on the money loaned to them by the investors that buy the bonds. If you buy a government bond, for example, you know how much interest the bond will pay you over the life of the bond. Bonds are also known as “fixed-income” investments because you can anticipate your earnings.

If you own shares in a bond fund rather than an individual bond, you will share in the interest earned by the bonds in the fund. However, if you own your bond fund through an employer’s retirement plan, you do not actually receive your share of the interest income in cash. Instead, your share of the interest is reinvested in the fund and is used to buy additional shares for your account.

If you own shares in a stock fund, you may receive a distribution of dividends the fund received on its various stock holdings. Your share of the dividends paid to a stock fund you own through an employer’s retirement plan is reinvested in that fund and used to buy additional shares.

Capital Gains Distributions

When fund managers sell an investment that has increased in price, the fund will have a capital gain. Funds, of course, have losers as well as winners. When a fund sells an investment for less than it paid for it, the fund suffers a loss. Most mutual funds distribute capital gains (minus capital losses) to their shareholders at the end of the year. If you own funds through a retirement account, then the capital gains distributions are reinvested in additional fund shares.

Rise or Fall in Fund Share Prices

The market prices of stocks and bonds rarely remain static — they typically rise and fall each trading day. Thus, the share price of a fund depends on the current value of the investments it holds in its portfolio, after deduction of expenses and liabilities. As an investor, it’s important to understand that until you sell your shares in a fund, any gain or loss in their value is only a gain or loss on paper.

Total Return and Fund Performance

There are several ways to measure fund performance, and total return plays a part in each method.

  • Average annual total return: One way to measure the performance of a mutual fund is to look at its average annual total return for different periods of time. A comparison of a fund’s return to a benchmark will show how the fund has performed relative to an index.
  • Cumulative total return: Looking at a fund’s cumulative total return shows how much a fund has earned over a specific period.
  • Year-by-year returns: It can be helpful to compare a fund’s performance from one year to the next. If you notice a wide variation year to year, the fund is most likely a highly volatile one.

You should consider the fund’s investment objectives, charges, expenses, and risks carefully before you invest. The fund’s prospectus, which can be obtained from your financial representative, contains this and other information about the fund. Read the prospectus carefully before you invest or send money. Shares, when redeemed, may be worth more or less than their original cost.

Prices of fixed income securities may fluctuate due to interest rate changes. Investors may lose money if bonds are sold before maturity.

Stock investing involves a high degree of risk. Stock prices fluctuate and investors may lose money.

Unlocking Tax Savings: Top Deductions for Pet Owners

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For many Americans, pets are more than just animals; they are beloved family members. While the IRS generally does not allow personal expenses for pets to be deductible, there are specific situations where pet-related expenses can qualify for tax deductions. Understanding these scenarios can help pet owners potentially reduce their taxable income. Here’s a guide to some of the most common pet tax deductions available.

1. Service Animals

One of the most well-known pet-related tax deductions applies to service animals. If you have a dog or other animal that has been specially trained to assist you with a disability, the costs associated with the care and maintenance of that animal may be deductible. This includes:

  • Purchase and Training Costs: The initial cost of acquiring and training a service animal can be deductible as a medical expense.
  • Veterinary Care: Routine and emergency medical expenses for the service animal are also deductible.
  • Food and Supplies: Costs for food, grooming, and other supplies needed for the service animal to perform its duties can be included.

To qualify, the service animal must be specifically trained to assist with a recognized disability, and the expenses must be itemized on your tax return.

2. Guard Dogs for Business

If you own a business and use a dog to guard your premises, you may be able to deduct the costs associated with the dog. To qualify for this deduction:

  • Business Purpose: The dog must be necessary for business operations, such as protecting inventory or ensuring safety.
  • Expenses: Costs for food, veterinary care, training, and other necessary expenses can be deductible.
  • Documentation: Keep thorough records to substantiate that the dog is primarily used for business purposes.

3. Moving Expenses for Pets

When moving due to a change in job location, certain expenses related to moving household goods and personal effects are deductible. This can include the cost of transporting pets. To claim this deduction:

  • Distance Test: The new job location must be at least 50 miles farther from your old home than your previous workplace.
  • Time Test: You must work full-time for at least 39 weeks during the first 12 months after the move.
  • Eligible Expenses: Include costs for pet transportation and any necessary accommodations.

4. Foster Pet Expenses

If you foster animals for a qualified non-profit organization, you may be eligible to deduct certain expenses incurred while caring for the animals. This includes:

  • Out-of-Pocket Expenses: Costs for food, supplies, veterinary care, and mileage driven for fostering activities.
  • Documentation: Obtain documentation from the charity confirming your volunteer work and keep receipts for all expenses.

5. Hobby Expenses

If you show your pet in competitions or races, some of the associated expenses may be deductible under hobby expense rules. This applies if:

  • Income Generation: You earn income from the activity, such as prize money or fees.
  • Deductions: You can deduct expenses up to the amount of income earned from the activity, including entry fees, travel costs, and training expenses.

Important Considerations

While these deductions are available, it’s crucial to maintain detailed records and receipts to substantiate your claims. Additionally, consulting with a tax professional can provide personalized advice and ensure compliance with IRS regulations.

Pet ownership comes with various responsibilities and expenses, but in certain situations, it also offers opportunities for tax deductions. Whether it’s a service animal, a business guard dog, moving expenses, fostering activities, or hobby-related costs, understanding these potential deductions can help pet owners maximize their tax benefits. By keeping meticulous records and staying informed about the latest tax laws, pet owners can potentially reduce their tax liability and ensure that their beloved animals are well taken care of.

Tax laws are subject to change, and individual situations can vary significantly. Always consult a tax professional to ensure that you are taking full advantage of any applicable deductions while complying with all relevant regulations.

Double Taxation: How Small Businesses Can Avoid It in the U.S.

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Double taxation is a significant concern for small business owners in the United States. It occurs when the same income is taxed twice: once at the corporate level and again at the individual level when profits are distributed as dividends. This situation can create a financial burden for small businesses, affecting their ability to reinvest profits and grow. Understanding how double taxation works and exploring strategies to avoid it is crucial for small business owners aiming to maximize their financial efficiency.

Double taxation typically affects businesses structured as C corporations. In this setup, the corporation itself is taxed on its earnings. When these after-tax profits are distributed to shareholders as dividends, the recipients must pay personal income tax on the dividends, leading to the same money being taxed twice.

Strategies to Avoid Double Taxation

1. Choosing the Right Business Structure

One of the most effective ways to avoid double taxation is to choose a business structure that bypasses the issue entirely. Here are some alternatives:

  • S Corporation: By electing S corporation status, a business can avoid federal corporate income taxes. Instead, income is passed through to shareholders and taxed at their individual rates, thus eliminating one layer of taxation.
  • Limited Liability Company (LLC): An LLC can choose to be taxed as a sole proprietorship, partnership, S corporation, or C corporation. Most small LLCs opt for pass-through taxation (as a sole proprietorship or partnership), where business income is reported on the owners’ personal tax returns.
  • Partnership: Similar to LLCs, partnerships enjoy pass-through taxation, allowing profits to be taxed only at the individual partner level.

2. Retaining Earnings

C corporations can retain earnings rather than distributing them as dividends. While this means the corporation pays tax on the earnings, the shareholders avoid paying personal tax on dividends, thus mitigating double taxation. However, this strategy requires careful planning, as the IRS may impose an accumulated earnings tax on corporations that retain earnings beyond reasonable business needs.

3. Paying Salaries to Owners

Another strategy for avoiding double taxation is to pay salaries to owner-employees. Salaries are deductible as a business expense, reducing the corporate taxable income. This way, the income is only taxed once as personal income for the recipients. It’s crucial to ensure that the salaries are reasonable and commensurate with the work performed to avoid IRS scrutiny.

4. Using Fringe Benefits

C corporations can provide tax-deductible fringe benefits to owner-employees, such as health insurance, retirement plans, and education assistance. These benefits are not considered taxable income for the employees but are deductible for the corporation, thus reducing taxable income and avoiding double taxation.

5. Borrowing Instead of Distributing Dividends

Shareholders can receive loans from the corporation instead of dividends. This approach can defer personal income tax liability. However, the loan must be structured as a bona fide loan with a reasonable expectation of repayment to avoid reclassification as a dividend by the IRS.

6. Reinvesting Profits

Reinvesting profits in the business for expansion, research and development, or other growth initiatives can reduce taxable income at the corporate level. By lowering the corporate tax burden, the business can mitigate the effects of double taxation.

Double taxation can pose a significant challenge for small businesses, but by understanding the tax implications of different business structures and implementing strategic financial practices, owners can minimize their tax burden. Whether through electing S corporation status, leveraging the flexibility of LLCs, retaining earnings, paying reasonable salaries, or using fringe benefits and loans, small businesses have several tools at their disposal to navigate and avoid the pitfalls of double taxation. Consulting with a tax professional can further ensure that small business owners make informed decisions tailored to their specific financial situations and long-term goals.

Starting Your Own Business: The Essentials for New Entrepreneurs

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Once you have an idea, starting a business can be very exciting, but also daunting. It is important to map everything out before you start to avoid potential pitfalls down the road. Here is a guide to set up your new business for financial success.

Know Your Market

It is crucial to conduct research on the demographic you are targeting with your business. You should survey these people to determine if your product or service is something that can be of use. Make sure to question your actual target market. Many times, asking family and friends can lead to a falsely optimistic view of the targeted market. 

Before you invest funds in your idea, you should consider doing a SWOT analysis. This stands for Strengths, Weaknesses, Opportunities, and Threats. Analyzing each of these aspects as if your business were to launch today can help you improve in the long run. Below are some examples to ask yourself in each category:

Strengths

  • What makes our business unique from the competition?
  • What traits/knowledge does our team bring to the table?

Weaknesses

  • What is slowing us down? (labor, technology, etc.)
  • What skills do we lack?

Opportunities

  • Can we market our product/service differently based on a current market need?
  • Can we expand our current services/products to include more?

Threats

  • Are we too similar to our competitors?
  • Are we dependent on a supplier?

Know Your Competitor

Researching your competitors can help in more than one way. You can research your competition to determine how to price your products. Many times, new business owners either under price or over price their products. Knowing what rate your competitors use can allow you to integrate your product to the market at a successful price point.

It is also possible to think of new ideas for your business model once you have seen how much overlap you share with your competitors. If you want your business to stand out, show the gap between your product/service and your competition’s. This can be difficult as you may have to go in a slightly different route for your business plan than you wanted, but it is necessary for the most success. 

Create a Sturdy Business Plan

Whether you need investors or are financing your business by yourself, having a business plan to use as a roadmap for establishing your new business can make the process smoother. A business plan gives anyone analyzing your business, the understanding of your foundation and how you intend to develop your business. Forbes has a great guide for entrepreneurs to create a business plan.

Determine How You Want to Structure Your Business for Taxes

Unfortunately, taxes determine the structure of every business. You should consider the different types of structures and how they each affect your operations.

  • Sole Proprietorship – This type of business structure is available to solo business owners. It means that the company and the owner are considered the same. You would be responsible for all legal and tax issues.
  • LLC – This structure can be owned by one or more people. This limits your personal liability for legal and tax issues, unlike the sole proprietorship.
  • LLP – This structure is similar to an LLC but requires a partnership. It is usually used for services from licensed professionals such as accountants.
  • Corporation – Like an LLC, a Corporation is able to limit your liability as a business owner. There are two types of tax corporations: C-Corps and S-Corps. C-Corps are usually for larger companies while S-Corps are for smaller companies.

Register Your Business

Now it is time to officially register your business. Try to think of a name for your business that you feel confident that you will like long-term. You will have a business name, but oftentimes, businesses use a DBA (Doing Business As). This means that the name that the public recognizes may not be the same as what the business legally filed. Some states may require you to file your DBA.

Unless you are a Sole Proprietorship, you will need to collect a sizable amount of tax documents at the time of registering your business. You will need to select a registered agent to accept legal documents for your business. You will also need to apply for an Employer Identification Number (EIN). This is an easy process you can submit to the IRS.

Figure out Your Finances

The first thing you need to do is open up a business checking account. You should never mix personal and business expenses. Having a separate checking account helps with this distinction. You should pay business expenses and receive income through this account. 

If you have a complicated business model, it is recommended that you hire a bookkeeper. This especially helps if you sell a product. You will need help with balancing your ledger with your inventory. Accounting software can also help with this. QuickBooks is a great resource for small businesses to stay on top of all of their tax requirements.

Funding Your Business

Once you figure out how much it costs your business to run, you need to figure out how to startup your business. Many people fund their own businesses from their savings accounts, personal credit cards, or from friends and family. This is a risky way to fund your business as it might leave you in trouble in your personal life if your business were to go south. There are other external options you can explore to fund your business such as small business loans or grants.

Getting Your Business Online

Now that you have figured out most of your business, it is time to create a website to properly showcase your products/services. Having a website is very important as it will get your business leads if marketed correctly. If you have no experience with website strategy, we suggest outsourcing to a web designer rather than making your own weak website. You will want to optimize your website so it will show up in search engines (SEO). A professional-made website will be able to put you in a good spot for this.

Registering your website on local listings can make a huge difference. Prioritize setting up listings for Google and Yelp. Make sure to add proper information in all of the fields. A good bio and pictures of your business and team can go a long way. 

Social Media is also a great way to market your business. You should think about your audience and the platforms they mainly use to determine your marketing strategy. For example, if you have a younger target audience like Gen Z or Millennials, Instagram will be the best platform you can use. You do not need to have every social media platform to market your business. Being consistent and patient is the best mindset to have at the end of the day.

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Creating a new business takes a good amount of tedious work but can lead to rewarding results. Using this guide can help you start in the right direction for your business. For more questions, contact us today!