Business Best Practices

How to Properly Manage Your Business Cash Flow

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Cash flow is the lifeblood of any business. Regardless of how innovative your product is or how many sales you generate, if there’s not enough cash available to cover day-to-day expenses, your business could quickly find itself in trouble. Managing cash flow effectively ensures your company remains financially healthy and resilient during economic ups and downs. Here’s a comprehensive guide to help you properly manage your business cash flow.

1. Understand What Cash Flow Really Means
Cash flow refers to the movement of money in and out of your business. There are two types:

  • Positive Cash Flow: More money is coming in than going out.
  • Negative Cash Flow: More money is leaving than coming in.

While short-term negative cash flow may not be fatal, persistent issues can lead to insolvency. Understanding the timing and sources of cash inflows and outflows is critical.

2. Forecast Your Cash Flow
Creating a cash flow forecast helps anticipate future cash shortages and surpluses. This should be a rolling forecast, updated monthly (or even weekly) to reflect changes in the business environment.

Key components of a forecast include:

  • Projected income (sales, loans, investments)
  • Fixed and variable expenses (rent, utilities, payroll, inventory)
  • One-off expenses (equipment, marketing campaigns)

By forecasting ahead, you can spot potential issues and plan how to deal with them before they become serious problems.

3. Accelerate Receivables
Waiting too long to collect money can starve your business of needed cash. Implement strategies to speed up receivables:

  • Send invoices promptly
  • Offer early payment discounts
  • Use digital invoicing systems
  • Follow up on overdue payments quickly
  • Consider invoice factoring if needed

4. Manage Payables Wisely
While it’s tempting to pay every bill as soon as it arrives, good cash flow management means holding onto cash as long as it makes sense:

  • Take full advantage of supplier payment terms
  • Negotiate better terms when possible
  • Avoid late fees, which can damage supplier relationships

Be strategic: prioritize payments that affect operations (payroll, rent, key suppliers) and delay less critical expenses if needed.

5. Control Inventory Levels
Excess inventory ties up cash that could be used elsewhere. Use inventory management systems to track usage trends and optimize purchasing:

  • Implement just-in-time (JIT) inventory where feasible
  • Identify slow-moving stock and find ways to liquidate it
  • Work with suppliers on flexible ordering

6. Build a Cash Reserve
Having an emergency cash cushion can prevent panic during slow periods. Set aside a percentage of profits each month until you have 3–6 months of operating expenses saved.

7. Monitor and Analyze Cash Flow Regularly
Use accounting software or dashboards to monitor your cash flow in real time. Regularly analyze key metrics like:

  • Operating cash flow
  • Days sales outstanding (DSO)
  • Days payable outstanding (DPO)
  • Cash conversion cycle (CCC)

Reviewing this data will help you spot patterns and make better financial decisions.

8. Cut Unnecessary Costs
Lean operations often translate into stronger cash flow. Audit your expenses regularly:

  • Cancel unused subscriptions
  • Outsource non-core functions
  • Switch to cost-effective suppliers
  • Automate routine tasks to reduce labor costs

9. Secure Financing Before You Need It
If you foresee a future cash gap, explore financing options early while your financials are strong:

  • Business lines of credit
  • Short-term loans
  • Equity investment

Having financing in place can provide a buffer during lean periods without panic borrowing.

10. Educate Your Team
Cash flow isn’t just the finance department’s concern. Train department heads and team leaders on budgeting, purchasing, and financial responsibility. A company-wide culture of financial awareness leads to smarter spending decisions across the board.

Final Thoughts
Properly managing your business’s cash flow isn’t just about survival—it’s about building a strong foundation for sustainable growth. With proactive forecasting, tight control over receivables and payables, strategic spending, and continuous monitoring, your business will be better prepared to weather financial challenges and seize new opportunities.

Remember: Revenue is vanity, profit is sanity, but cash is king. Treat it that way.

How Fraud and Scams Affect Small Businesses—and How to Move Forward

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Fraud and scams are more than just occasional risks for small businesses—they’re a growing threat that can damage finances, reputation, and even long-term viability. From fake invoices and phishing emails to employee theft and cyberattacks, the impact can be devastating.

Small businesses often lack the resources and safeguards that larger organizations use to detect and prevent fraud. That makes them attractive targets for scammers—and particularly vulnerable to lasting harm.

In this article, we’ll explore how fraud and scams affect small businesses, common warning signs, and what steps owners can take to recover and protect their future.

The Real Cost of Fraud for Small Businesses
Fraud can take many forms, but the consequences often look the same:

  • Financial loss: Fraud can wipe out bank accounts, damage cash flow, and derail budgets.
  • Reputational damage: Customers may lose trust if data is compromised or if fraud becomes public.
  • Legal and compliance risks: Businesses may be liable for data breaches or face lawsuits from affected parties.
  • Operational disruption: Time, energy, and resources are diverted from growth to crisis management.
  • Emotional toll: Owners and staff may experience stress, mistrust, and anxiety after being targeted.

According to the Association of Certified Fraud Examiners (ACFE), small businesses lose an average of 5% of their annual revenue to fraud, and nearly half of them don’t recover fully.

Common Types of Fraud and Scams Targeting Small Businesses

  • Email and phishing scams: Fraudsters impersonate vendors, customers, or executives to trick employees into sending money or sharing sensitive information.
  • Fake invoices: Scammers send legitimate-looking bills for products or services that were never ordered.
  • Payroll fraud: Employees falsify hours, inflate expense reports, or issue payments to fake vendors.
  • Credit card or payment fraud: Cybercriminals use stolen card details to make fraudulent purchases or steal payment data.
  • Business identity theft: Scammers use a company’s information to open fake credit lines or apply for loans.
  • Vendor scams: Fraudsters pose as suppliers, especially during procurement, and redirect payments to their own accounts.


How to Spot the Warning Signs

  • Sudden unexplained financial shortfalls
  • Duplicate or unusual payments to the same vendor
  • Missing inventory or supplies
  • Vendors or customers claiming unpaid balances despite records
  • Employees reluctant to take vacations or overly protective of their roles (a red flag for internal fraud)
  • Unexpected emails or calls requesting sensitive information or urgent wire transfers

What to Do If You’ve Been Targeted

1. Act quickly: Time is critical. Notify your bank, credit card companies, and law enforcement as soon as you suspect fraud.

2. Document everything: Keep a detailed record of all communications, transactions, and losses related to the incident.

3. Inform stakeholders: If customer or vendor data was compromised, notify them promptly and transparently.

4. Report the fraud:

  • To your bank or payment processor
  • To the FBI’s Internet Crime Complaint Center (IC3)
  • To your local police department
  • To the Federal Trade Commission (FTC)

5. Review your insurance: Check if your business insurance includes fraud or cybercrime coverage—and file a claim if applicable.

6. Get professional help: Consult a lawyer or forensic accountant to assess the damage and support recovery efforts.

How to Move Forward and Prevent Future Fraud

1. Strengthen internal controls

  • Separate duties (e.g., the person who cuts checks shouldn’t reconcile the bank account)
  • Require dual approval for large payments
  • Conduct regular audits, even in small teams

2. Train employees
Teach staff how to recognize phishing emails, invoice scams, and fraudulent behavior. Make fraud awareness part of onboarding and ongoing training.

3. Use secure technology

  • Use reputable accounting and payroll software
  • Enable two-factor authentication
  • Regularly update software and back up data

4. Vet vendors and partners
Always verify new vendors before sending payments. Confirm any changes to payment details with a phone call to a known contact.

5. Monitor financial activity regularly
Review your financial statements and bank activity often. The sooner you catch something suspicious, the better your chances of minimizing damage.

Final Thoughts
Fraud and scams are a painful reality for many small businesses—but they don’t have to define your future. Taking swift action to recover and adopting strong preventive practices can help rebuild trust, restore stability, and make your business more resilient than ever.

The key takeaway? Stay vigilant, educate your team, and treat fraud prevention as an essential part of your business strategy—not just an afterthought. In today’s fast-moving digital world, protecting your business is just as important as growing it.

Weighing Your Options: Promoting vs Hiring Externally

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It’s a quite common dilemma to figure out if you need to hire externally or promote from within to see improvement with your business. There are benefits to both. We will now go over the pros and cons to each side.

Hiring Externally 

Pros 

  • Can help a company gain new perspectives – Oftentimes, hiring a new candidate will allow businesses to gain new ideas that they would not have gotten internally. These hires could be from a different industry and their ideas could make a difference. They also might see flaws in your business model that you were too close to see. The external hires could help improve your business due to their original distance. 
  • Gives you more people to consider –  When looking at a pool of candidates for a job, you are able to have a wider pool of people when hiring externally. If you hire internally, it’s going to be a smaller pool. You also could be exposed to people of higher skill sets than the employees you currently have on your team. 
  • No conflict within the existing team – Employees in your business will not feel like they are competing for a position if it is already announced to be an external hire joining the team. This makes the environment calmer and you don’t need to worry about any potential conflict. 

Cons 

  • More time and money searching – It can take a while to set up the hiring platforms and advertisements saying that you are looking to hire. If the need for a person is immediate, it will be hard to fill it right away due to the time setting up the logistics.
  • You don’t get all the information from their resume – At the end of the day, you only have a few interviews to be able to determine whether or not this person is good for the job. You can look at references but there still can be uncertainty with the offer. 
  • You don’t know for certain that they will fit into the office dynamic – When people interview, they are on their best behavior and talk up their abilities and strengths. You can never be certain that they will fit in with your employees and your pace of work. You don’t know their true personality and how well that will mesh with the office environment.

Promoting from Within

Pros 

  • Positive morale for staff – Hiring from within shows that an employee’s work is valued and they will be rewarded for their time going above and beyond expectations. This will also show other employees that if they work hard, they could be promoted in the future. If the promotion is for a managerial role, people can feel more comfortable that they know who they will be working with than an outside recruit.
  • Keep your costs down – Internal recruits will save you money because you don’t need to spend money on external recruiting. You will not need to spend money on sites promoting your position. 
  • You know the candidate – Interviews can be much more relaxed when you know the applicants from personally working with them. This allows you to skip the awkwardness of a first interview and ask them what they hope to contribute in the new position. 

Cons

  • Stuck in an endless loop of filling positions – You probably will now need to fill in your promoted employee’s position unless they are just getting a promotion of responsibilities rather than a completely different title. This can be frustrating because you probably would have to hire an external candidate to end the repetition of hiring to fill. 
  • Lack of change – You are keeping the same ideas that have been in your office already. This may promote a sense of conformity with ideas. The culture will continue to be the same because there is nothing causing a change. You just may lack some originality due to promoting and not hiring externally. 
  • Competition between workers – People may become competitive with a position opening up. If employees don’t like the person who gets the promotion, they may leave because they don’t feel properly supported. They also may leave because they don’t feel valued if someone with less experience in the company gets the promotion instead of them. 

Overall, consider your employees and the need within your organization to determine whether or not it would be more beneficial to promote or hire externally.

Tips for Managing your Business’s Online Reputation

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In the current social media landscape, it’s important to manage your business online and maintain a positive online reputation with the general public.

What is Online Reputation Management

Online reputation management is all about how you are perceived by the internet. People use the internet to check out your reviews and social media to see if your business is right for them. Having an online presence can help your business be susceptible to reviews and positive feedback. Online reputation management is monitoring the reviews that previous clients have stated. These reviews are trusted by the public, and your responses to these reviews also can help or hurt your online reputation.

Online reputation management is becoming increasingly more important in daily life for business owners. This refers to the widespread opinion the general public has about your business. Shared experiences about your business create a general pattern that will influence people whether or not you are the right company for them.

Why Should You Care About Your Online Reputation?

You only get one chance at a first impression and that becomes your reputation. In today’s digital world, people can make their first impression about your business without even entering your establishment. Your online reputation is based on people trusting online reviews. If you have negative reviews, a prospective client can mentally cross off your business because online reviews are seen as credible with your client giving their honest opinion. If there is a pattern with reviews and no sense of management, your online reputation is in trouble. Having good reviews, however, can help your business gain traction. If most clients love you, why won’t new customers? Online trust is very important and a huge key to your success.

A reputation is very difficult to fix if it becomes tarnished. In today’s world, social media runs rampant. Many individuals are able to create platforms that gather traction. If your business becomes a topic of discussion, many people can share both good and bad interactions they have had with you. This can influence people listening to either engage with or avoid your business. Having a positive reputation can benefit your business because most businesses utilize referrals to gain more customers.

User-generated content is becoming increasingly popular on the internet. People trust other people and their opinions. A quick google search is not cutting it anymore. The gray area of what is genuine and what is paid advertising makes it hard for people to trust companies. User-generated content is seen as a third-party endorsement where normal people talk honestly about companies which can help business if it’s positive content. This essentially is the new wave of “word of mouth” but digitized.

5 Tips for Online Reputation Management

  • Look at Current Reviews – Take a look at the existing online reviews for your business and see what your average rating is and what is the most popular review website. Look to see if there are any reviews that you can respond to. After understanding what people are saying about your business, you can develop an online reputation plan.
  • Reply Honestly to Reviews – Respond to every review like it is a conversation. Thank the people with the positive reviews. For negative reviews, apologize about the negative experience and ask for them to elaborate with you by scheduling a phone call.
  • Ask For Feedback – Ask trusted customers to give you feedback on how your business could improve, as well as internal employees. Showing that you care about their opinion will generate a positive reaction. Ask for people to give you reviews online so more people will come to you.
  • Use Your Social Media Accounts – Have an active social media and respond to your audience. Having a presence on social media shows that you are with the current time. Engage with your audience and create personalized content for your field.
  • Don’t Get Discouraged – There can always be a random bad review. As long as you look attentive and try to address it with the individual, there is nothing to worry about. Just try to have the best attitude while talking to customers, both face-to-face and online.

Starting Your Own Business: The Essentials for New Entrepreneurs

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Once you have an idea, starting a business can be very exciting, but also daunting. It is important to map everything out before you start to avoid potential pitfalls down the road. Here is a guide to set up your new business for financial success.

Know Your Market

It is crucial to conduct research on the demographic you are targeting with your business. You should survey these people to determine if your product or service is something that can be of use. Make sure to question your actual target market. Many times, asking family and friends can lead to a falsely optimistic view of the targeted market. 

Before you invest funds in your idea, you should consider doing a SWOT analysis. This stands for Strengths, Weaknesses, Opportunities, and Threats. Analyzing each of these aspects as if your business were to launch today can help you improve in the long run. Below are some examples to ask yourself in each category:

Strengths

  • What makes our business unique from the competition?
  • What traits/knowledge does our team bring to the table?

Weaknesses

  • What is slowing us down? (labor, technology, etc.)
  • What skills do we lack?

Opportunities

  • Can we market our product/service differently based on a current market need?
  • Can we expand our current services/products to include more?

Threats

  • Are we too similar to our competitors?
  • Are we dependent on a supplier?

Know Your Competitor

Researching your competitors can help in more than one way. You can research your competition to determine how to price your products. Many times, new business owners either under price or over price their products. Knowing what rate your competitors use can allow you to integrate your product to the market at a successful price point.

It is also possible to think of new ideas for your business model once you have seen how much overlap you share with your competitors. If you want your business to stand out, show the gap between your product/service and your competition’s. This can be difficult as you may have to go in a slightly different route for your business plan than you wanted, but it is necessary for the most success. 

Create a Sturdy Business Plan

Whether you need investors or are financing your business by yourself, having a business plan to use as a roadmap for establishing your new business can make the process smoother. A business plan gives anyone analyzing your business, the understanding of your foundation and how you intend to develop your business. Forbes has a great guide for entrepreneurs to create a business plan.

Determine How You Want to Structure Your Business for Taxes

Unfortunately, taxes determine the structure of every business. You should consider the different types of structures and how they each affect your operations.

  • Sole Proprietorship – This type of business structure is available to solo business owners. It means that the company and the owner are considered the same. You would be responsible for all legal and tax issues.
  • LLC – This structure can be owned by one or more people. This limits your personal liability for legal and tax issues, unlike the sole proprietorship.
  • LLP – This structure is similar to an LLC but requires a partnership. It is usually used for services from licensed professionals such as accountants.
  • Corporation – Like an LLC, a Corporation is able to limit your liability as a business owner. There are two types of tax corporations: C-Corps and S-Corps. C-Corps are usually for larger companies while S-Corps are for smaller companies.

Register Your Business

Now it is time to officially register your business. Try to think of a name for your business that you feel confident that you will like long-term. You will have a business name, but oftentimes, businesses use a DBA (Doing Business As). This means that the name that the public recognizes may not be the same as what the business legally filed. Some states may require you to file your DBA.

Unless you are a Sole Proprietorship, you will need to collect a sizable amount of tax documents at the time of registering your business. You will need to select a registered agent to accept legal documents for your business. You will also need to apply for an Employer Identification Number (EIN). This is an easy process you can submit to the IRS.

Figure out Your Finances

The first thing you need to do is open up a business checking account. You should never mix personal and business expenses. Having a separate checking account helps with this distinction. You should pay business expenses and receive income through this account. 

If you have a complicated business model, it is recommended that you hire a bookkeeper. This especially helps if you sell a product. You will need help with balancing your ledger with your inventory. Accounting software can also help with this. QuickBooks is a great resource for small businesses to stay on top of all of their tax requirements.

Funding Your Business

Once you figure out how much it costs your business to run, you need to figure out how to startup your business. Many people fund their own businesses from their savings accounts, personal credit cards, or from friends and family. This is a risky way to fund your business as it might leave you in trouble in your personal life if your business were to go south. There are other external options you can explore to fund your business such as small business loans or grants.

Getting Your Business Online

Now that you have figured out most of your business, it is time to create a website to properly showcase your products/services. Having a website is very important as it will get your business leads if marketed correctly. If you have no experience with website strategy, we suggest outsourcing to a web designer rather than making your own weak website. You will want to optimize your website so it will show up in search engines (SEO). A professional-made website will be able to put you in a good spot for this.

Registering your website on local listings can make a huge difference. Prioritize setting up listings for Google and Yelp. Make sure to add proper information in all of the fields. A good bio and pictures of your business and team can go a long way. 

Social Media is also a great way to market your business. You should think about your audience and the platforms they mainly use to determine your marketing strategy. For example, if you have a younger target audience like Gen Z or Millennials, Instagram will be the best platform you can use. You do not need to have every social media platform to market your business. Being consistent and patient is the best mindset to have at the end of the day.

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Creating a new business takes a good amount of tedious work but can lead to rewarding results. Using this guide can help you start in the right direction for your business. For more questions, contact us today!

Business Email Compromise: A Growing Threat to Businesses

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Business everyday’s cyber fight

Business Email Compromise (BEC) is a sophisticated and increasingly prevalent form of cybercrime that targets businesses of all sizes. By exploiting the trust and familiarity within corporate email systems, BEC attackers deceive employees into transferring funds or disclosing sensitive information. This article delves into the mechanisms of BEC, its impact on businesses, and effective prevention strategies.

Understanding Business Email Compromise

Business Email Compromise involves a range of tactics to infiltrate corporate email accounts and manipulate employees into making unauthorized transactions. The most common BEC scenarios include:

  1. CEO Fraud: Attackers impersonate a company’s CEO or other high-ranking executive, instructing employees to transfer funds to a fraudulent account.
  2. Invoice Scams: Fraudsters pose as legitimate vendors and send fake invoices or change payment details on real invoices to divert payments.
  3. Account Compromise: Attackers gain access to an employee’s email account and use it to request payments or sensitive information from other employees.
  4. Attorney Impersonation: Fraudsters impersonate legal representatives and create a sense of urgency, pressuring employees to act quickly and bypass normal procedures.

The Impact of BEC

The consequences of a successful BEC attack can be severe and far-reaching:

  • Financial Losses: BEC scams often result in significant monetary losses, which can be difficult to recover.
  • Reputational Damage: Victimized companies may suffer damage to their reputation, leading to a loss of customer trust and potential business opportunities.
  • Operational Disruption: Addressing and mitigating the effects of a BEC attack can disrupt normal business operations.
  • Legal and Regulatory Consequences: Companies may face legal repercussions and regulatory penalties if sensitive information is compromised or if financial transactions violate compliance requirements.

How BEC Attacks Work

BEC attacks typically follow a structured and methodical approach:

  1. Reconnaissance: Attackers research their targets to gather information about organizational structures, key personnel, and email communication patterns.
  2. Gaining Access: Attackers use phishing emails, malware, or social engineering tactics to gain access to corporate email accounts.
  3. Spoofing or Impersonation: Once access is obtained, attackers either spoof the email address of a trusted individual or use the compromised account to send deceptive messages.
  4. Deception and Manipulation: Attackers craft convincing emails that create a sense of urgency, authority, or confidentiality to manipulate employees into acting quickly.
  5. Execution: Employees, believing the requests are legitimate, execute the fraudulent transactions or share sensitive information.

Preventing BEC Attacks

Preventing BEC attacks requires a multi-faceted approach that combines technology, employee training, and robust policies:

  1. Employee Awareness and Training
  • Regular Training: Conduct regular training sessions to educate employees about BEC tactics and red flags.
  • Phishing Simulations: Implement phishing simulations to test and improve employees’ ability to recognize and respond to suspicious emails.
  1. Email Security Measures
  • Multi-Factor Authentication (MFA): Enforce MFA for email accounts to add an extra layer of security.
  • Email Filtering: Use advanced email filtering solutions to detect and block phishing emails and malicious attachments.
  • DMARC, DKIM, and SPF: Implement email authentication protocols like DMARC, DKIM, and SPF to protect against email spoofing.
  1. Verification Procedures
  • Call-Back Verification: Establish call-back verification procedures for any requests involving sensitive information or financial transactions.
  • Dual Authorization: Require dual authorization for high-value transactions or changes to vendor payment information.
  1. Monitoring and Response
  • Continuous Monitoring: Monitor email accounts and network activity for signs of compromise or unusual behavior.
  • Incident Response Plan: Develop and maintain an incident response plan to quickly address and mitigate the effects of a BEC attack.
  1. Vendor and Partner Security
  • Vendor Due Diligence: Conduct thorough due diligence on vendors and partners to ensure their email security practices are robust.
  • Secure Communication Channels: Use secure communication channels for sensitive transactions and information exchanges.

Business Email Compromise is a sophisticated and evolving threat that requires vigilant and proactive measures to combat. By understanding the tactics used by BEC attackers and implementing comprehensive prevention strategies, businesses can protect themselves from the potentially devastating consequences of these attacks. A combination of employee education, technological defenses, and robust policies will create a resilient defense against the growing threat of Business Email Compromise.